The art of visual storytelling involves reaching viewers on a profound and enduring level with messages, emotions, narratives, and information. These are presented through detailed visuals that were either made by artists and visual thinkers or were captured from the real world. And it is available in a wide variety of sizes and shapes, just like flat-pack furniture. A political cartoon in the newspaper, a graphic novel, a well-produced YouTube video, some visual notes, or animation is just a few examples of what it might be. This list is by no means complete because images and the narrative they convey affect us on almost every level.
These storytellers can now bring their stories to life with the help of cutting-edge visual effects thanks to the quick advancement in animation technology! You can create anything virtually with VFx thanks to its technical flexibility and creative freedom!
Although there are some limitations, visual effects have been used in movies almost since the beginning of the film industry. The use of VFX at the time was limited by the primitive technology available. However, with the introduction of digital and computer graphics as Visual Effects tools, artists are now able to fully control their images in ways that were previously impossible!
The range of narrative expressions has expanded as a result of digital visual effects. By adding depth, you can change how a scene appears, add an additional dimension, or make something appear more realistic. Your creativity and imagination can be transferred from paper to screen with the aid of visual effects! Take the tiger out of Life of Pi! Avatar without its world and creatures, or Harry Potter without all the magic! This entire process is made possible by visual effects.
Facts tell, but Stories sell!
No matter how much the visual effects improve the experience, if the story is not compelling, the movie will fail. As a result, visual effects are increasingly becoming a part of the writing process rather than just being used in post-production.
So when should you use visual effects? When you need it to support your narrative, advance the plot, or want to improve a scene by adding the appropriate dramatic impact! Several situations where VFX is frequently used:
Modify Location: A few matte paintings or VFX building replacements can save you time and money if as a director you only need a few shots of a landmark to establish the location of a story! VFX tools can help you easily if you want to change the background view from a window or incorporate a remote location like a forest into your story. Visual Effects can even be used to add snow or rain to a scene.
Alternative for Set: VFX can be used to simulate the set effect rather than building an entire set. Everything the actor touches or walks on must be made realistic; the rest can be produced affordably using visual effects.
Add characters or props: Using VFX, you can add people, animals, or even objects and props to a scene.
Action Sequence: With visual effects, dangerous action scenes like those involving fire can be shot with ease. The fire can be captured separately as an element and added later by a VFX team.
Outdoor shots: Sequences that must be filmed in an airplane, on a busy highway, or in a speeding train may need numerous permissions and approvals, which can be costly. The solution? A visual impact!
More advantages than these come from visual storytelling, the most important of which is keeping our attention. There are many statistics about shrinking attention available, but it can be challenging to locate academic sources for them. We can all agree, however, that there is fierce competition for our attention in today’s world, which is why visual storytelling’s capacity to captivate and amuse is so crucial. These give it the advantage to outweigh any additional distractions your audience may be experiencing.
Using visual storytelling to move our stories into the world of video is another fantastic advantage. A trend that has been around for a while, video is becoming more and more popular. Cisco estimates that by 2022, the video will account for 82% of all consumer internet traffic. Cisco also discovered that since 2012, mobile video consumption has multiplied 17-fold. These demonstrate how visual storytelling is increasingly being done through video and how we access it is evolving.
Your message becomes very adaptable and ideal for social media through visual storytelling, which increases the number of people who see it. Beyond extending the reach of your message, visual storytelling adds depth and accessibility to your storytelling. This enables you to share your message and tell your story in a way that will have the biggest impact on your audience. With the help of visual storytelling, you can create and share your stories in new and exciting ways, opening up a whole new world of opportunities. We are passionate about the ability of visual storytelling to vividly convey the ideas and messages that audiences need to hear.