4 Different types of hoarding designs that are Commonly Used

Have you ever encountered a giant marketing collateral on the roadside that stuck in your head all day? Those stunning images that grabbed your attention are a major part of marketing– aka Hoardings, a silent yet impactful marketing communication that volumes without uttering a word. 

These hoarding designs come in various forms –each has a significant impact.

So, in this blog, we’ll explore four commonly used hoarding designs and how their layouts and designs play a pivotal role in grabbing attention.

1. Billboard Hoardings~ the classic attention grabber

Billboards are the most iconic and timeless hoarding designs, usually found on highways, in busy city centers, or on roads having high footfall. They are special because of their large size and high visibility for impactful advertising campaigns. 

Key Features:

• Large and Bold Designs: Billboards require high-resolution images, bold fonts, and clear messaging that can be read from a distance.
• Focus on Visual Appeal: A creative outdoor hoarding design with minimal text and striking visuals ensures maximum engagement.
• Real Estate Use: Real estate developers often use billboard hoardings to highlight luxurious properties or upcoming projects. Copies like “Your Dream Home Awaits” matching with attractive visuals of the property can be particularly captivating.

2. Transit Hoardings~ advertising on the move

Transit hoarding is a type of outdoor advertising that can be placed on or inside public vehicles or in public transportation areas. These mobile advertisements are a popular choice for reaching a wide and diverse audience as they travel through multiple locations.

Key Features:

• Compact and Targeted: Since transit hoardings are smaller, the hoarding layout is concise, focusing on catchy tag lines and visuals.
• Dynamic Reach: They expose your brand to thousands of commuters daily.
• Real Estate Use: Transit hoardings can creatively showcase project locations or tag lines like “2 BHK Flats Near You!”, leading potential buyers to inquire further.

3. Construction on Hoarding site~ turning construction zones into branding opportunities

Concealing the ongoing work and acting as promotional collateral for real estate developers, these hoarding designs are prime advertising spaces to showcase their upcoming projects.

Key Features:

• Informative Layouts: These hoardings often include project details, such as location, amenities, and contact information, ensuring easy access for potential buyers.
• Branding Opportunity: In a creative hoarding design, real estate developers often include 3D visuals of the completed project to inspire curiosity and confidence.
• Durability: Since they are placed around construction sites, the materials used are weather-resistant and long-lasting.

4. Digital Hoardings~ when technology meets creativity

Digital hoarding designs are a modern upgrade to traditional outdoor advertising, featuring LED screens that display dynamic content. These hoardings are usually found in urban areas, malls, and airports. 

Key Features:

• Eye-Catching Animations: Moving visuals and dynamic content make digital hoardings far more engaging than static designs.
• Flexibility: Advertisers can easily update content based on time, location, or audience demographics.
• Real Estate Use: Best hoarding designs for digital formats often include time-lapse videos of construction progress or walkthrough animations of the property to captivate onlookers.

Do you know why Hoarding designs matter?

The success of any outdoor hoarding depends heavily on its design. Perfect hoardings come with a perfect layout, combined with the right colors, fonts, visuals, and messages that convey your brand story effectively. 

This is why a well-planned design is important, let’s check out why:

• Instant Recognition: Your hoarding should immediately tell the viewer what it’s about, even with a glance.
• Memorability: The best hoarding designs are those that stick in the audience’s minds long after they’ve seen them.
• Call to Action: Be it a phone number, website link, or QR code, ensure your hoarding prompts viewers to take the next step. 

Wrapping Up

In conclusion, hoarding design is one of the most effective marketing solutions that has not gone out of style even in this highly competitive marketing era. Mayabious excels in this area, consistently creating outstanding hoardings that are visually striking, informative, and impactful. 

If you’re looking to elevate your brand’s presence through effective hoarding design, consider partnering with us and see the magic of creative hoarding design.