Any type of media content used to advertise a company’s goods or services is referred to as marketing collateral. This covers everything, from printed materials like flyers and posters to digital magazines and catalogs. Marketing collateral is anything you can use to spread the brand message of your business.
Businesses previously placed a lot of emphasis on printed marketing materials. These conventional techniques, which necessitate dealing with customers directly, are no longer the only available ones. Brands can now reach more consumers than ever thanks to the Internet and avoid relying solely on in-person interactions.
The shift to online media has given businesses countless opportunities to advertise their goods and services. You can now send personalized emails to as many recipients as you like. These emails serve as portals to all of your other content. Everything you see online can now be regarded as collateral thanks to the internet, including e-magazines, white papers, blog posts, digital annual reports, and more.
You can now choose from a wide variety of digital marketing collateral because they are no longer just available in print. Going digital has a lot of benefits. Sharing your marketing collateral on social media is simple, and you can monitor audience engagement. You can use feedback or lead information that has been captured to plan your upcoming campaigns and identify the types of collateral that are most effective.
One of the most common forms of marketing collateral used by brands to reach a larger audience is blog posts. Business blog posts frequently include a call to action to persuade new readers to check out the company’s products, services, or other content in addition to educating visitors. They effectively drive traffic to your website and, as a byproduct, aid in the development of brand awareness for your business because they serve as a hub for providing answers to questions that people are searching for.
You initiate a conversation between your audience and your brand every time you send an email, be it a newsletter or an order confirmation. The best way to benefit from this is to make branded, efficient, and engaging email templates.
Long-form content that is focused on educating your audience once they are familiar with your brand is necessary to market to your entire funnel, whether you call them ebooks or guides. If you gate the content, they are an essential part of any lead-generating content strategy.
Make sure your content is compelling enough to draw readers in since eBooks often end up being lengthy when you’re creating and formatting one. Sections with lots of visual content that are worth sharing can be given social media links.
A few examples of online advertisements are Snapchat ads, Facebook and Instagram ads, Google Search ads, and Google Display ads. Online advertising is a powerful tool for reaching highly targeted audiences and attracting new clients when you’re trying to expand your business. However, there is a fee associated with the creation of the ads, bidding, placements, and account management. When you’re ready for this kind of marketing collateral, make sure to get ready for it. Learn how to manage Google Ads.
You need landing pages if you’re running ads and providing downloadable guides. These are pages that are specific to a promotion or campaign you are running. Want some motivation? Look at these illustrations of landing pages. Although landing pages can serve a variety of functions at different stages of the buyer’s journey, at the awareness stage they are most frequently used to gather data for lead generation. This typically includes a form that customers must complete in order to download content or join the company’s mailing list.
Although infographics can be used at any stage of the buyer’s journey, they are more frequently used at the awareness stage. A diagram, graph, chart, or any combination of those things can be an infographic. They may be used as independent pieces of content or integrated into a blog post or other piece of writing. It can be challenging to stand out in the sea of online content. Since infographics are so visually appealing, they are excellent at drawing attention to you. An infographic will have a greater impact on your audience because visual information is processed by humans more effectively than text is.
In the past, businesses gave out foldable pamphlets called brochures to potential customers during in-person interactions. They include contact details and details about the goods or services offered by the business. Brochures have transformed into easily shareable digital information resources with all the tools now available to create online content. When created digitally, brochures can be mistaken for eBooks and digital magazines, but their shorter copy and use of bullet points set them apart.
You can now control your entire marketing communications suite and produce any collateral you need to keep both new and existing customers coming back to you now that you are knowledgeable about every type of marketing collateral you require. You’re already one step ahead of most marketers because we covered the future of web content in the section above. Therefore, why not begin by developing some collateral with us?