Everything you need to know about contemporary marketing strategies that propel your brand

Posted On: April 01, 2023
Posted By: Mayabious Art

Are you also a curious soul, who wants to know more about the basics of marketing strategies? Do you want to engage more audiences and advertise your products more effectively? Then, you have clicked on the right link, because this blog is all you need to know about marketing and its niches.

Marketing is a quintessential part of modern-day business. Marketing strategies and proper marketing norms and regulations will not only help your organization to grow at a faster pace but will also increase the radius of your target audience. Let us have a quick peek at the two dominating fields of marketing, which have been ruling the entire commercial market for ages.

Traditional Marketing Strategies

  • Site Hoardings: Site hoardings are one of the most effective ways to let people know about the work you have been doing. Especially in the Real Estate business, any construction site with a site hoarding is always one step ahead of the others. Hoardings with colorful illustrations and engrossing words can be a very good way of stealing people’s attention and that too when it comes in such a grand size.
  • Brochures: Brochures are a well familiar way of marketing. Almost everyone is aware of these irrespective of product or service, be it real estate or any other service, brochures are the most handy advertisement equipment that is mostly used for the buyer (or the client) to comprehend the basic features and unique selling point (USP)of the product or service.

Brochures are booklets with multiple interesting pages containing valuable information of the project (or product) creatively designed for captivating the attention of the buyer. This not only helps them to have a brief about what they are investing in but also the organization is able to showcase their work.

  • Logos: Logos are considered to be one of the most basic features before initiating the venture towards any successful business. The logo is what defines the organization at the first glance. A good and unique creative logo can help the brand to communicate a lot of things including its motto, vision, and mission to their respective TG. Logo designing is an integral part of marketing as this is not only to help in selling the service or any particular product but the whole brand to create an identity.
  • Business Cards: Business cards can be a very good way of marketing your organization. This is more of a direct way of letting someone know about your organization and mostly includes verbal communication, where the owner conveys the requirement of the service or advertises the brand to the other person.

Digital Marketing Strategies

  • Social Media: Social media marketing is way different than the traditional marketing that we have been covering in the blog till now. Social media marketing in general is a very vast topic on which most organization relies a lot. These days, the social media presence of any brand matters a lot and also helps in developing a certain type of TG, which can be owned by them only. 
  • Website: The website is a platform that consists of all the information about the organization and is designed in a customized way as required by the company and the client. Websites do give a shout-out to the works that are being performed and also throw light on past works. Providing an alluring outer look to the overall services offered by any brand is the main purpose of a website.
  • Ad Campaigns: Ad campaigns are paid and planned and run by a particular domain which allows a bulk of the digital audience to get gathered and focus on the particular service the company focusing on with their promotion of the digital ads. There are mainly google ads that are run by digital marketers working for the organization to keep up and maintain the audience engagement and traffic of the company website.
  • Search Engine Optimization: Search Engine Optimization is a common word and can be heard from everywhere around you. Where there is a strong business idea, the SEO presence is a must at that place. SEO is simply a technique to optimize the website’s configuration and the content relevance that has been posted there. This technique will allow the company website to become easily searchable among millions of other similar services. It caters to a separate reason for your organization to be chosen among others.


A good marketing strategy has always been a friend to your organization. With each and every point discussed above, marketing can be fruitful and the only way to build up a plausible presence of the brand as well as the product. Advertising a product or service is as important as manufacturing it. A little customization and innovation in your overall marketing strategy can go a long run. So, accelerate the growth of your brand with the perfect strategies that a creative agency can provide you.

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