Today’s homebuyers want to see much more than virtual concierge services and videoconferencing before they set foot inside a property. Therefore, professional visual content is nolonger optional but compulsory. These are major contenders in the market: Both serve the same remote-viewing purpose for a listing. However, in the emotional marketing Continue Reading
In this time of immersive technologies and data-operated marketing, real-time customerbehaviour data meets digital showroom strategies in thoroughly challenging how brands reachout to their audiences. Today, cutting-edge technologies, like Virtual Reality (VR) andAugmented Reality (AR), keeps advancing as companies, especially in fashion or automotive, andhome design uses such applications by Continue Reading
Advertising is now turning away from passive content consumption, toward immersing brand experience. Interactive storytelling, 3D, and Augmented Reality (AR) are reinventing brand-consumer relationships. Consumers now do not just watch, they experience ads. This shift is driven by advancements in digital branding as well as mar-tech innovations and by creative Continue Reading
In today’s fast-paced digital branding era, where brands fight for short-lived attention spans, understanding how the human brain reacts to branding has never been more critical. In 2017, a popular soft drink brand ran an experiment. Two groups of people were given different cans of cola to taste. One was Continue Reading