Advertising is now turning away from passive content consumption, toward immersing brand experience. Interactive storytelling, 3D, and Augmented Reality (AR) are reinventing brand-consumer relationships. Consumers now do not just watch, they experience ads. This shift is driven by advancements in digital branding as well as mar-tech innovations and by creative Continue Reading
In today’s fast-paced digital branding era, where brands fight for short-lived attention spans, understanding how the human brain reacts to branding has never been more critical. In 2017, a popular soft drink brand ran an experiment. Two groups of people were given different cans of cola to taste. One was Continue Reading